000			01647cam a22002174a 4500
005			20250605164234.0
008			250528s ||||||||||||||||||||||||d
035			_a21080
020			_a9780199284986
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aBusiness Research Methods / Second Edition
250			_a2nd
260			_bOxford University Press, _c2003
300			_a788
520			_aIf you want to learn about business research methods, from how to formulate research questions to the process of writing up your research, this textbook provides you with a clear and easy to follow introduction. Business Research Strategies, Research Designs, Planning a Research Project and Formulating Research Questions, Getting Started: Reviewing the Literature, Ethics in Business Research, The Nature of Quantitative Research, Sampling, Structured Interviewing, Self-Completion Questionnaires, Asking Questions, Structured Observation, Content Analysis, Secondary Analysis and Official Statistics, Quantitative Data Analysis, Using SPSS for Windows, The Nature of Qualitative Research, Ethnography and Participant Observation, Interviewing in Qualitative Research, Focus Groups, Language in Qualitative Research, Documents as Sources of Data, Qualitative Data Analysis, Computer-Assisted Qualitative Data Analysis: Using NVivo, Breaking Down the Quantitative/ Qualitative Divide, Mixed Methods Research: Combining Quantitative and Qualitative Research, Internet Research Methods, Writing Up Business Research.
700	1		_aBell Emma _97114
700	1		_aBryman Alan _93647
942			_cBK
999			_c6151 _d6151