| 000 | 01036cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164234.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a21089 | ||
| 020 | _a9780470065266 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aImplementing CRM / From Technology to Knowledge | |
| 260 |
_bJohn Wiley & Sons, Ltd, _c2007 |
||
| 300 | _a332 | ||
| 520 | _aThis book focuses on the actuality of implementing CRM. Preface, Introduction and CRM Overview, Positioning CRM as IT-Enabled Business Change, CRM Implementation: The Neglected Roles of Culture and Knowledge and Psychological Contracts, Tools for Investigation: Methods and Pilot Study and Frameworks, CRM Implementation Case: A UK City Council Case Study, CRM Implementation CAE: An International Enterprise, Cross-Case and Cross Sector Analysis: What Can We Learn, Conclusion: CRM Developments, Index. | ||
| 700 | 1 |
_aFinnegan David Jesse _97120 |
|
| 700 | 1 |
_aWillocks Leslie P _91381 |
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| 942 | _cBK | ||
| 999 |
_c6159 _d6159 |
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