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035 _a21102
020 _a9780750683982
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aMarketing Environment 2007-2008 / The Official CIM Coursebook
260 _bButterworth Heinemann,
_c2008
300 _a354
520 _aWelcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index.
700 1 _aOldroyd Mike
_97129
942 _cBK
999 _c6171
_d6171