000			01362cam a22002294a 4500
005			20250605164235.0
008			250528s ||||||||||||||||||||||||d
035			_a21106
020			_a9780273695592
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPrinciples of Marketing / Enhanced Media Edition
250			_a4th
260			_bPrentice Hall, _c2006
300			_a1264
505	0		_aMarketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media.
520			_aMarketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media.
700	1		_aBrassington Frances _91768
700	1		_aPettitt Stephen _91769
942			_cBK
999			_c6175 _d6175