000			01050cam a22001934a 4500
005			20250605164235.0
008			250528s ||||||||||||||||||||||||d
035			_a21123
020			_a9781844801381
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aConsumer Behavior
260			_bThomson Learning, _c2006
300			_a512
520			_aThis book will take you through the key concepts and theories of Consumer Behavior, ensuring you gain a thorough understanding of the topic. Preface, Acknowledgements, Walk-through tour, About the Website, The Background to Buyer Behavior, The Role of Information and Marketing Research in Understanding Buyer Behavior, Perception, Learning, Motivation, Attitude, Personality, Social Influences on Customer Behavior, Psychographics and Lifestyle and Changing Customer Demands, The Marketing Mix and Consumer Behavior and Organizational Buying Behavior, Present and Future Developments, Glossary, Index.
700	1		_aWright Ray _97153
942			_cBK
999			_c6191 _d6191