| 000 | 00815cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164235.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a21124 | ||
| 020 | _a9780749442651 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Communications / An Integrated Approach 4th Edition | |
| 250 | _a4th | ||
| 260 |
_bKogan Page Limited, _c2004 |
||
| 300 | _a696 | ||
| 520 | _aA comprehensive framework for understanding the individual contribution and the collective combination of all the communication tools. Foreword, Acknowledgements, The Background to the Communications Process, The Marketing Communication Tools, Index. | ||
| 700 | 1 |
_aSmith P R (Paul Russell) _92022 |
|
| 700 | 1 |
_aTaylor Jonathan _97154 |
|
| 942 | _cBK | ||
| 999 |
_c6192 _d6192 |
||