000			01271cam a22002174a 4500
005			20250605164237.0
008			250528s ||||||||||||||||||||||||d
035			_a21187
020			_a9780073381138
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Management / Knowledge and Skills
250			_a9th
260			_bMcgraw Hill Irwin, _c2009
300			_a784
520			_aThis book enhances students knowledge of Marketing Management while advancing their skills in utilizing this knowledge to develop and maintain successful marketing strategies. Essentials of Marketing Management, Introduction, Marketing Information and Research and Understanding and the Target Market, The Marketing Mix, Marketing in Special Fields, Analyzing Marketing Problems and Cases, Financial Analysis for Marketing Decisions, Internet Exercises and Sources of Marketing Information, Marketing Management Cases, Market Opportunity Analysis, Product Strategy, Promotion Strategy, Distribution Strategy, Pricing Strategy, Social and Ethical Issues in Marketing Management, Strategic Marketing Cases, Developing Marketing Plans, Index.
700	1		_aDonnelly James H _91595
700	1		_aPeter Paul J _91724
942			_cBK
999			_c6255 _d6255