000			01290cam a22002054a 4500
005			20250605164239.0
008			250528s ||||||||||||||||||||||||d
035			_a21245
020			_a9781844801213
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Communication
250			_a1st
260			_bSouth-Western - Cengage Learning, _c2007
300			_a472
520			_aThis book blends inspired examples with wide-ranging theories and applications to provide you with a complete introduction to this popular subject. Marketing Communications: Past and Present, Communications Theory, Buying Behavior, Image and Brand Management, Marketing Communications Planning, Understanding Marketing Research, Target Marketing, Campaign Tactics and Management, Advertising, Sales Promotion, Public Relations, Sponsorship and Product Placement, Direct Marketing and E-Commerce, Personal Selling and Point-of-sale and Supportive Communications, Integrated Marketing, Marketing Channels and Business-to-business Communications, Ethical Marketing and the Regulatory Environment, The Communications Industry, Global Marketing Communications, The Changing Face of Marketing Communications.
700	1		_aEgan John _97276
942			_cBK
999			_c6312 _d6312