000			01196cam a22002294a 4500
005			20250605164239.0
008			250528s ||||||||||||||||||||||||d
035			_a21251
020			_a9780199565214
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStrategic Brand Management / 2nd Edition
250			_a2nd
260			_bOxford University Press, _c2007
300			_a304
520			_aThis book offers a unique socio-cultural approach to brand management, enabling you to understand the different aspects of the subject. The Sociocultural Meaning of Brands, Understanding the Social Psychology of Brands, Emotion and Brands, The Symbolic Meaning of Brands, Cultural Meaning Systems and Brands, Brand Equity and Brand Building, Brand Equity, Building Brands Through Marketing Communication, Measuring Brand Performance and Equity, Managing Brands, Symbolic Brands, Low-Involvement Brands, Brands and Innovation and High Technology, Brand Stretching and Retrenching, Managing Corporate Reputation, Index.
700	1		_aPercy Larry _92128
700	1		_aPervan Simon _97283
700	1		_aRosenbaum-Elliot Richard _97284
942			_cBK
999			_c6318 _d6318