000			01413cam a22002294a 4500
005			20250605164240.0
008			250528s ||||||||||||||||||||||||d
035			_a21298
020			_a9780470423479
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aManaging Customer Relationships / A Strategic Framework
250			_a2nd
260			_bWiley, _c2011
300			_a514
505	0		_aPreface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index.
520			_aPreface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index.
700	1		_aPeppers Don _97346
700	1		_aRogers Martha _97347
942			_cBK
999			_c6363 _d6363