| 000 | 00907cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164240.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a21299 | ||
| 020 | _a9780470689752 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aStrategic Market Management / Global Perspectives | |
| 250 | _a1ST | ||
| 260 |
_bWiley, _c2010 |
||
| 300 | _a354 | ||
| 520 | _aThis book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA. Preface, Acknowledgements, Strategic Analysis, Competitor Analysis, Internal Analysis Creating and Adapting and Implementing Strategy, Alternative Value Propositions, Energizing the Business, Creating New Businesses, Global Strategies, Planning Forms, Index. | ||
| 700 | 1 |
_aAaker A. David _92142 |
|
| 700 | 1 |
_aMcloughlin Damien _97348 |
|
| 942 | _cBK | ||
| 999 |
_c6364 _d6364 |
||