000			01063cam a22002534a 4500
005			20250605164241.0
008			250528s ||||||||||||||||||||||||d
035			_a21316
020			_a9780071263931
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aServices Marketing / Integrating Customer Focus Across the Firm
250			_a5th
260			_bMcgraw Hill Book Company, _c2009
300			_a708
505	0		_aPreface, Focus on the Customer, Understanding Customer Requirements, Aligning Service Design and Standards, Delivering and Performing Service, Managing Service Promises, Service and the Bottom Line, Cases, Index.
520			_aPreface, Focus on the Customer, Understanding Customer Requirements, Aligning Service Design and Standards, Delivering and Performing Service, Managing Service Promises, Service and the Bottom Line, Cases, Index.
700	1		_aBitner Jo Mary _92037
700	1		_aGremler Dwayne D _97366
700	1		_aZeithaml A. Valarie _92038
942			_cBK
999			_c6381 _d6381