000			01208cam a22002174a 4500
005			20250605164241.0
008			250528s ||||||||||||||||||||||||d
035			_a21323
020			_a9781119966197
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aSustainability Marketing / A Global Perspective
250			_a2nd
260			_bJohn Wiley & Sons, Ltd, _c2012
300			_a336
520			_aThis book provides a sustainability-oriented vision of marketing for the twenty-first century. Understanding Sustainability and Marketing, Marketing in the Twenty-First Century, Framing Sustainability Marketing, Developing Sustainability Marketing Opportunities, Socio-Ecological Problems, Sustainable Consumer Behavior, Developing Sustainability Marketing Standards and Strategies, Sustainability Marketing Strategies, Developing the Sustainability Marketing Mix, Customer Solutions, Communications, Customer Cost, Convenience, Developing the Future of Sustainability Marketing, Sustainability Marketing Transformations, Refraiming Sustainability Marketing, Index.
700	1		_aBelz Frank-Martin _97372
700	1		_aPeattie Ken _97373
942			_cBK
999			_c6388 _d6388