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245	1		_aInternational Brand Valuation Manual / A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications
260			_bWiley, _c2009
300			_a422
520			_aThis work of reference represents a remarkably complete, detailed and extensive review of the main brand valuation models, accurately depicting the state of the art in the field of brand valuation and coherently relating major trends in the theory and practice thereof. Foreword, Acknowledgements, Introduction, The Concept and Relevance of Brand, The Origin and Evolution of Valuation Methods, Brand Valuation Methods and Process, General Approaches to Brand Valuation, Brand Valuation Methods and Providers, A Taxonomy of Brand Valuation Methods, The Current Situation, Is Corporate Brand Valuation Possible?, The Future of Brand Valuation, References, Index.
700	1		_aSallinas Gabriela _97374
942			_cBK
999			_c6389 _d6389