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035 _a21334
020 _a9780761913757
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aDoing Business in Emerging Markets / Entry and Negotiation Strategies
260 _bSage Publications,
_c2002
300 _a304
520 _aAn authoritative and timely guide for executives who are contemplating business in these markets. Preface, Why Look at Emerging Economies, Emerging-Market Potential, Internationalization as a Business Strategy, Export Marketing and Sourcing in Emerging Economies, Entry Strategies for Emerging Markets, Developing and Managing Relationships in Emerging Markets, Negotiation Process and Strategies for Emerging Markets, Emerging Markets of Asia, Emerging Markets of Eastern Europe, Emerging Markets of Latin America and South Africa and Turkey, Conclusions: Some Guidelines for Doing Business in Emerging Markets, References, Index.
700 1 _aAgarwal Milind R.
_97392
700 1 _aCavusgil S. Tamer
_97393
700 1 _aGhauri Pervez N
_97394
942 _cBK
999 _c6399
_d6399