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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Across Cultures / Fifth Edition
250			_a5th
260			_bFt Prentice Hall, _c2009
300			_a480
520			_aThis book examines how multinational companies can appreciate and adapt to international diversity. Introduction, Acknowledgements, The Cultural Variable in International Marketing, The Cultural Process, The Integration of Local Consumption in a Global Marketing Environment, Local Consumers and the Globalization of Consumption, Marketing Decisions for the Intercultural Environment, The Critical Role of Price in Relational Exchange, International Distribution and Sales Promotion, Intercultural Marketing Communications, Language and Culture and Communication, Index.
700	1		_aLee Julie Anne _97409
700	1		_aUsunier, Jean-Claude _97410
942			_cBK
999			_c6419 _d6419