| 000 | 01343cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164243.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a21384 | ||
| 020 | _a9781446266458 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aConsumer Behavior / 2nd Edition | |
| 250 | _a2nd | ||
| 260 |
_bSage Publications, _c2013 |
||
| 300 | _a450 | ||
| 505 | 0 | _aIntroduction to Consumer Behaviour, The Importance of Understanding Consumer Behaviour, Psychological Issues in Consumer Behaviour, Personality and Self-Concept, Perception, Learning, Attitude Formation and Change, Sociological Issues in Consumer Behaviour, Reference Groups, The family, Decisions and their Aftermath, Innovation, Service Markets, Organisational Buying Behaviour, Consumer Behaviour and the Marketing Mix. | |
| 520 | _aIntroduction to Consumer Behaviour, The Importance of Understanding Consumer Behaviour, Psychological Issues in Consumer Behaviour, Personality and Self-Concept, Perception, Learning, Attitude Formation and Change, Sociological Issues in Consumer Behaviour, Reference Groups, The family, Decisions and their Aftermath, Innovation, Service Markets, Organisational Buying Behaviour, Consumer Behaviour and the Marketing Mix. | ||
| 700 | 1 |
_aBlythe Jim _95528 |
|
| 942 | _cBK | ||
| 999 |
_c6447 _d6447 |
||