| 000 | 00828cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164258.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a21975 | ||
| 020 | _a9780071116336 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aESSENTIALS OF MARKETING / A GLOBAL - MANAGERIAL APPROACH | |
| 250 | _a10 | ||
| 260 |
_bMcgraw Hill, _c2006 |
||
| 300 | _a638 | ||
| 505 | 0 | _aMARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING | |
| 520 | _aMARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING | ||
| 700 | 1 |
_aMccarthy Jerome E _91979 |
|
| 700 | 1 |
_aPerreault William D _91980 |
|
| 942 | _cBK | ||
| 999 |
_c7031 _d7031 |
||