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035 _a14441
020 _a273658042
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aResearch Methods for Business Students / Third Edition
250 _a3rd
260 _bFinancial Times - Prentice Hall,
_c2003
300 _a522
520 _aWritten in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. How to Use this Book, Preface, The Nature of Business and Management Research and Structure of this Book, Formulating and Clarifying the Research Topic, Critically Reviewing the Literature, Understanding Research Philosophies and Approaches, Formulating the Research Design, Negotiating Access and Research Ethics, Selecting Samples, Using Secondary Data, Collecting Primary Data Through Observation, Collecting Primary Data Using Semi-Structured and In-Depth Interviews, Collecting Primary Data Using Questionnaires, Analyzing Quantitative Data, Analyzing Qualitative Data, Writing and Presenting Your Project Report, Bibliography, Appendices, Glossary, Index.
700 1 _aLewis Philip
_9103
700 1 _aSaunders Mark
_9104
700 1 _aThornhill Adrian
_9105
942 _cBK
999 _c74
_d74