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035 _a15149
020 _a273634291
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aInternational Business / Second Edition
250 _a2nd
260 _bFinancial Times - Prentice Hall,
_c1999
300 _a402
520 _aA basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. Preface, The Nature of International Business, The European Union, East Europe, Beyond Europe, Cultural Influences, The International Economic Environment, Competition and Privatization and Deregulation, The International Political and Legal Environments, The Multinational Company, Direct Foreign Investment, International Technology Transfer, International Logistics and Distribution, Organization of International Business, International Operations Management, International Financial Management, Market Entry, International Marketing, International Human Resources Management, Strategies for International Business, Planning and Control of International Operations, Appendix: References and Bibliography, Index.
700 1 _aBennett Roger
_91002
942 _cBK
999 _c743
_d743