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035 _a22550
020 _a9780030211133
040 _aGR-AtMCL
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245 1 _aADVERTISING AND PROMOTION
250 _a5
260 _bThe Dryden Press,
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300 _a674
700 1 _aShimp Terence A
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942 _cBK
999 _c7598
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