| 000 | 01118cam a22002414a 4500 | ||
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| 005 | 20250605164327.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a23083 | ||
| 020 | _a9780618532032 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing / Concepts and Strategies | |
| 250 | _a5th | ||
| 260 |
_aBoston, MA _bHoughton Mifflin, _c2006 |
||
| 300 | _a878 | ||
| 520 | _aThis book introduces students to the role of marketing in economies, firms and society, without avoiding complex inter - relationships, not to mention contradictions. Marketing Defined and Marketing in Context, Understanding and Targeting Customers, Product and Branding and Packaging and Service Decisions, Place (Distribution and Marketing Channel) Decisions, Promotion (Marketing Communications) Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management, Studying and Working in Marketing. | ||
| 700 | 1 |
_aDibb Sally _91588 |
|
| 700 | 1 |
_aFerrell O.C _91589 |
|
| 700 | 1 |
_aPride William M _91068 |
|
| 700 | 1 |
_aSimkin Lyndon _91590 |
|
| 942 | _cBK | ||
| 999 |
_c8113 _d8113 |
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