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035 _a23089
020 _a787963887
040 _aGR-AtMCL
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_dGR-AtMCL
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245 1 _aCustomer Loyalty
250 _a2nd
260 _c2002
300 _a254
520 _aForeword, Preface, Acknowledgements, Customer Loyalty: The Way to Many Happy Returns, A Closer Look at Loyalty, Growing a Loyal Customer: The Seven Key Stages, Turning Suspects into Qualified Prospects, Turning Qualified Prospects into FirstTime Buyers, Turning FirstTime Buyers into Repeat Customers, Turning Repeat Customers into Loyal Clients, Turning Loyal Clients into Advocates, Customer Loss: How to Prevent It and What to Do When It Strikes, How to Develop a LoyaltyDriven Culture in Your Company, The Twelve Laws of Loyalty, References, Ciompany and Subject Index.
700 1 _aGriffin Jill
_98641
700 1 _aHerres Robert T
_98642
700 1 _aJossey-Bass
_93243
942 _cBK
999 _c8119
_d8119