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020			_a749435410
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPublic Relations Strategy
260			_bKogan Page, _c2004
300			_a128
520			_aThis book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. Foreword, Preface, Acknowledgements, Not ''just'' PR: Public Relations Strategy in a Management Context, A Place on the Board: Public Relations Strategy in a Professional Context, Image in a ''Celebrity'' Society: Public Relations Strategy as Integrated Communication, Employees as Ambassadors: Public Relations Strategy in a HR Context, Beyond ''a customer is King'': Public Relations Strategy in a Marketing Context, Time and Talent and Creativity: Public Relations Strategy in a Multimedia Context, References, Index.
700	1		_aOliver Sandra _98667
942			_cBK
999			_c8142 _d8142