000 01963cam a22002054a 4500
005 20250605163946.0
008 250528s ||||||||||||||||||||||||d
035 _a15223
020 _a205117112
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aManagerial Economics / Strategy for Profit
260 _bΕκδόσεις Κριτική - Επιστημονική Βιβλιοθήκη,
_c1989
300 _a574
505 0 _aPreface, Introduction, Basic Economic Background, Demand Theory, Production Theory, Cost Theory, Market Structure, Pricing and Product-Promotion Strategies, Single-Product Pricing: The Case of no Close Subsitudes, Pricing when Facing Competition, Multiproduct Pricing, Information Costs and the Promotion of Product Quality, The Organization of the Firm: Introduction, The Organization of the Firm, Internal Pricing and Output Decisions, Contractual Alternatives to Vertical Integration, Government Policy: Introduction, Antitrust Policy, Regulation, International Trade Policy, Managerial Techniques, Statistical Estimation, Risk Analysis, Decisions Over Time: Capital Budgeting, Author and Subject Index.
520 _aPreface, Introduction, Basic Economic Background, Demand Theory, Production Theory, Cost Theory, Market Structure, Pricing and Product-Promotion Strategies, Single-Product Pricing: The Case of no Close Subsitudes, Pricing when Facing Competition, Multiproduct Pricing, Information Costs and the Promotion of Product Quality, The Organization of the Firm: Introduction, The Organization of the Firm, Internal Pricing and Output Decisions, Contractual Alternatives to Vertical Integration, Government Policy: Introduction, Antitrust Policy, Regulation, International Trade Policy, Managerial Techniques, Statistical Estimation, Risk Analysis, Decisions Over Time: Capital Budgeting, Author and Subject Index.
700 1 _aMulligan G. James
_91110
942 _cBK
999 _c817
_d817