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035 _a23158
020 _a9781446252338
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aCommunicating Health
260 _bSage,
_c2013
300 _a242
520 _aThis textbook bridges the gap between health communication theory and health promotion and public health practice. It Provides students and practitioners with the knowledge and skills they need to design, plan implement and evaluate programmes and campaigns. Acknowledgements, Theories and Models, Social and Psychological Factors, Reaching Unreachable Groups and Crossing Cultural Barriers, Mass Media, Information Technology, Using Settings, Evidence - Based Practice, Using Evaluation, Bridging Theory and Practice - Ten Different Health Promotion Campaigns, Activity Discussions, Glossary, References, Index.
700 1 _aCorcoran Nova
_98735
942 _cBK
999 _c8188
_d8188