000			01706cam a22002414a 4500
005			20250605164329.0
008			250528s ||||||||||||||||||||||||d
035			_a23160
020			_a9780078112720
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aCrafting and Executing Strategy
250			_a18th
260			_bMcgraw Hill Irwin, _c2012
300			_a898
520			_aThis book empowers students to design a strategy aimed at winning a competitive advantage for their company in head - to - head competition against companies run by their classmates. Concepts and Techniques for Crafting and Executing Therapy, What is Strategy and Why is it Important?, Charting a Company's Direction: Vision and Mission and Objectives and Strategy, Evaluating a Company's External Environment, Evaluating a Company's Resources and Capabilities and Competitiveness, The Five Generic Competitive Strategies: Which One to Employ?, Strengthening a Company's Competitive Position: Strategic Moves and Timing and Scope of Operations, Strategies for Competing in International Markets, Corporate Strategy: Diversification and the Multibusiness Company, Ethics and Corporate Social Responsibility and Environmental Sustainability and Strategy, Building an Organization Capable of Good Strategy Execution: People and Capabilities and Structure, Managing Internal Operations: Actions that Promote Good Strategy Execution, Corporate Culture and Leadership: Keys to Good Strategy Execution, Indexes.
700	1		_aGamble John E _97889
700	1		_aPeteraf Margaret A _98738
700	1		_aStrickland A.J _91600
700	1		_aThompson Arthur _91601
942			_cBK
999			_c8190 _d8190