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035			_a23202
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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aRelationship Marketing
250			_a3rd
260			_bFt Prentice Hall, _c2008
300			_a314
520			_aThis book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. Preface, Acknowledgements, 100 Years of Marketing, Relationships in Marketing, Relationships, Relationship Economics, Strategy Continuum, Relationship Drivers, The Core Firm and its Relationships, Customer Partnerships, Internal Partnerships, Supplier Partnerships, External Partnerships, Managing and Controlling the Relationship, Relationship Technology, Relationship Management, Back to the Future, Glossary, Index.
700	1		_aEgan John _97276
942			_cBK
999			_c8232 _d8232