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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Management
250			_a12th
260			_bPearson - Prentice Hall, _c2006
300			_a780
520			_aUnderstanding Marketing Management, Defining Marketing for the 21st Century, Developing Marketing Strategies and Plans, Capturing Marketing Insights, Gathering Information and Scanning the Environment, Conducting Marketing Research and Forecasting Demand, Connecting with Customers, Creating Customer Value and Satisfaction and Loyalty, Analyzing Consumer Markets, Analyzing Business Markets, Identifying Market Segments and Targets, Building Strong Trends, Creating Brand Equity, Crafting the Brand Positioning, Shaping the Market Offerings, Setting Product Strategy, Delivering Value, Communicating Value, Designing and Managing Value Networks and Channels, Creating Successful Long-Term Growth, Tapping into Global Markets, Glossary, Subject Index.
700	1		_aBanyard Philip _9195
700	1		_aKeller Kevin Lane _91145
942			_cBK
999			_c8368 _d8368