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035 _a23364
020 _a9780199288304
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aUnderstanding Strategic Management
250 _a1st
260 _bOxford University Press,
_c2008
300 _a454
520 _aThe emphasis of the book is on helping you gain the tools of analysis essential for understanding the competitive and internal environments that organizations face. This makes this book a practical,student friendly textbook taht really brings the subject to life.What is Strategy?, Strategic Analysis, The General Environment, The Competitive Environment, The Internal Environment: Value Creating Activities, The Internal Environment: A Resource-Based View of Strategy, Assessing Organizational Performance, Strategy Formulation, Business Level Strategy, Corporate Level Strategy, International Strategy and Globalization, Strategy Implementation, Organizational Systems and Strategic Change, Strategic Leadership, Corporate Governance, Glossary, Index.
700 1 _aHenry Anthony
_98925
942 _cBK
999 _c8389
_d8389