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| 005 | 20250605164335.0 | ||
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| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aImplementing a Successful Corporate Rebranding Program: The Case of Wind's Rebranding and Its Impact on Consumer Engagement/Master of Business Administration Global: Independent Study | |
| 260 | _c2018 | ||
| 300 | _a90 | ||
| 520 | _aIntroduction, Literature Review, Consumer Engagement of Brands, Brand Identification - Logo, Reasons for Rebranding, Rebranding Failures, Research Design and Methodology, Research Paradigm, Research Philosphy, Research Design, Ethical Considerations, Research Limitations, Analysis, Introduction, Demographics of a Sample, WIND's Rebranding Reasons, Questions on WIND's Rebranding Strategy and WIND's Rebrabding Impact on Consumer's Attitudes and Perceptions and Engagement and Loyalty, Discussion, Conclusions and Recommendations, References, Appendices. | ||
| 700 | 1 |
_aGavalas Ioannis _98989 |
|
| 700 | 1 |
_aKousi Sofia _98990 |
|
| 942 | _cDS | ||
| 999 |
_c8438 _d8438 |
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