| 000 | 01151cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164335.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a23429 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aThe Impact of Brand Extension Strategy on Brand Equity/The Case of Germanos S.A. | |
| 260 | _c2017 | ||
| 300 | _a80 | ||
| 520 | _aIntroduction, Theoretical Background, Organizational Background - External Environment, Current Strategy Analysis, Competition Analysis, Marketing Objectives - Strategy, Research Rationale, Literature Review, Introduction, Literature Analysis, Epilogue, Research Design/ Methodology, Research Philosophy, Research Design/ Strategy, Data Collection Method Analysis, Ethical Considerations, Research Results, Introduction, Qualitative Data Analysis, Quantitative Data Analysis, General Discussion, Conclusions and Recommendations, General Results Summary, Main Objectives and Answers, Recommendations, Personal Reflection Form, References, Appendices. | ||
| 700 | 1 |
_aKokkinidis Christos _98991 |
|
| 700 | 1 |
_aKousi Sofia _98990 |
|
| 942 | _cDS | ||
| 999 |
_c8439 _d8439 |
||