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035 _a23500
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aAn Empirical Investigation into the Impact of Effective Complaint Handling on Consumers and Buying Behaviour
260 _c2009
300 _a94
520 _aAcknowledgements, Introduction, Research Aims and Objectives, Research Aims, Research Objectives (Hypotheses), Research Framework, Literature Review, The Theory of Consumer Behaviour, Customer Satisfaction, Customer Loyalty, Relationship Between Satisfaction and Loyalty, Complaint Management, Methodology, Philosophy and Approach and Strategy, Data Collection, Sample, Questionnaire Design, Reliability and Validity, Access and Ethical Considerations, Data Analysis, Descriptive Statistics, Hypothesis Testing, Conclusions, Reference, Bibliography.
700 1 _aCristou Alexandros
_99075
700 1 _aΠαπαδάκης Γεώργιος
_99076
942 _cDS
999 _c8510
_d8510