000			01268cam a22001934a 4500
005			20250605164338.0
008			250528s ||||||||||||||||||||||||d
035			_a23502
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aRelationship Marketing and CRM Systems.
260			_c2009
300			_a79
520			_aIntroduction, Traditional Marketing, The Meaning of 4Ps, History of Marketing Mix, Consequences of Marketing Mix, Relationship Marketing, The Supplier and Alliance Market Domain, Supplier Development, Creating Successful Alliances, Achieving Employee Commitment, Benefits of Empowering Employees, The Cost of Empowerment, Customer Commitment, Managing Loyalty, Established Customers are Profitable, Customer Relationship Marketing, The Adoption of CRM, Methodology, Research Approach Strategy Collection, Sampling Strategy, Data Reliability, Validity, Discussion of Access and Ethical Consideration, Data Analysis, Sample Characteristics, Descriptive Statistics, Hypothesis Testing, Means Comparisons, Exploratory Factory Analysis, Conclusions, References, Bib;iography, Appendix.
700	1		_aKontogiorgos Dimitris _99077
700	1		_aΠαπαδάκης Γεώργιος _99076
942			_cDS
999			_c8511 _d8511