| 000 | 01166cam a22001934a 4500 | ||
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| 005 | 20250605164338.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a23505 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aRelationship Marketing in the Apparel Market./The Perception of the Consumers and their Attitude Towards New Products. | |
| 260 | _c2009 | ||
| 300 | _a82 | ||
| 520 | _aIntroduction, Transactional Marketing, Limitations of the 4P's, Theory of Relationship Marketing, Impact of RM on Trust, Impact of RM on Loyalty, Theory of Consumer Behavior, Satisfaction and Purchase Intention, Word of Mouth, Perceived Brand Image, Theory of Product Development, New Product Development, Research Hypothesses, Research Framework, Methodology, Philosophy, Questionnaire Design, Data Collection, Size of the Sample, Type of the Sample, Data Reliability, Ethical Considerations, Descriptive Statistics, Means Comparisons, Regressions, Conclusions, Research Limitations, References, Appendix. | ||
| 700 | 1 |
_aTsonis Giorgos _99078 |
|
| 700 | 1 |
_aΠαπαδάκης Γεώργιος _99076 |
|
| 942 | _cDS | ||
| 999 |
_c8512 _d8512 |
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