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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aThe Role of Social Media in Successful Building of Luxury Cosmetics Brand./The Case of Greece
260			_c2016
300			_a80
520			_aIntroduction, The Importance of Brands, Brand Equity, Aaker Brand Equity Model, Social Media and Consumers, Social Media and Business, Penetration of Social Media in Greece, Use of Markwting through Social Media, Sector Study of the Cosmetics Industry, General Characteristics of the Cosmetics Sector, the Demand of Cosmetics, Imports of Cosmetics - Countries of Origin, Total Market of Cosmetics, Total Market of Luxury Cosmetics, Market Forecasts, Conclusion - the Prospects of the Industry, Analysis of Competitive Environment - Porter's Five Forces Analysis, SWOT Analysis, Prospects, Defining the Luxury Construct, Social Media and Luxury Brands, Conclusion of Literature Review, Research Philosophy Design Method, Planning of the Questionnaires, Ethical Considerations, General Discussion, Conclusions, Recommendations, Bibliography, Appendix.
700	1		_aNatsikou Katerina _99198
700	1		_aΛουκοπούλου Αποστολία _99195
942			_cDS
999			_c8609 _d8609