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035 _a23659
040 _aGR-AtMCL
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245 1 _aAdvertising and Luxury Goods/An Exploratory Research on Preference Reflection of Consumers about Advertising and Brands
260 _c2008
300 _a121
520 _aBackground, Research Objectives, Limitations, Theoretical Background, Advertising, Luxury Goods, Theories on Impact of Advertising to Luxury Goods, Past Research on Advertising of Goods, Limitations of Previous Research, Methodological Framework, Research Philosophy, Research Approach, Reliability and Validity, Reliability Analysis, Sample, Sampling Technique, Sample Size, Dat Collection Method, Descriptive Analysis, Hypothesis Testing, Recommendations, Activity, Bibliography, Appendices.
700 1 _aBokou Nikoleta
_99254
942 _cDS
999 _c8654
_d8654