| 000 | 00920cam a22001814a 4500 | ||
|---|---|---|---|
| 005 | 20250605164342.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a23667 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aCustomer Relationship Management/Customer Profitability | |
| 260 | _c2012 | ||
| 300 | _a83 | ||
| 520 | _aAcknowledgement, Abstract, Background, Aim of the Research, Definition of CRM, CRM and ERP, Objectives of CRM Systems, The Role of Technology of Information in the CRM, Applications of CRM, Methodological Paradigms, Methodological Approaches, Research Strategies, Research Designs, Data Requirements, Ethical Considerations, Customer Behavior Analysis, ''Personal Banking'' Analysis, Conclusions and Recommendations, Reflection and Self Development, References, Bibliography. | ||
| 700 | 1 |
_aEleftheriou Kyriakos _99256 |
|
| 942 | _cDS | ||
| 999 |
_c8657 _d8657 |
||