000			01010cam a22001814a 4500
005			20250605164343.0
008			250528s ||||||||||||||||||||||||d
035			_a23717
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aDoes the Advertising Effects in the Consumer Behavior and How?
260			_c2009
300			_a50
520			_aIntroduction, What is Advertising?, Problem Discussion, Consumer Preferences, Cultural Factors, Social Factors, Personal Factors, Psychological Factors, Target Group, Brand, Brand Equity, Brand Loyalty, Brand Awareness, Perceived Quality, Brand Association, Brand Positioning, Advertisement, Importance of Advertising, Standardization vs Adaptation, The Language Used in Advertising Campaigns, Event Sponsorship, Celebrity Endorsement, Methodology, Research Approach, Validity, Reliability, Conclusion, Questionnaire, Appendix, Literature Review, References.
700	1		_aTheofani Anneta-Trini _99272
942			_cDS
999			_c8674 _d8674