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245 1 _aWhat Influences Consumer Behavior in Car Purchasing?/The Case of the Peugeot Representative in Greece.
260 _c2008
300 _a75
520 _aIntroduction, Literature Review, Exploring Consumer Behavior, Factors Influencing Consumer Behavior, Steps in the Decision Process, Factors Influencing the Choice of Car Consumers, Methodology, Epistemological Paradigms, Research Approaches Strategies Design, Discussion of Access and Ethical Considerations, Analysis and Results, Overview of Car Market and Trends Globally, Overview of the Car Market in Greece - Forecasts, Discussion of Cross Tabulation, Conslusions, Self Reflection, Appendix.
700 1 _aTriantafyllou Maria
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942 _cDS
999 _c8676
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