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035 _a23727
040 _aGR-AtMCL
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245 1 _aImpact of Customer Relationship Marketing (CRM) on Business Performance
260 _c2008
300 _a79
520 _aIntroduction, Literature Review, Relationship Marketing and CRM, Impact of CRM on Business Performance, Limitations and Future Research, Methodology, Reliability Analysis, Data Collection, Sample, Discussion of Access and Ethical Considerations, Data Analysis, Exploratory Factor Analysis, Descriptive Characteristics, Regression Analyses, Research Findings and Discussion, Conclusions, Implications of Research Practitioners, Limitations, The Self-Reflected Element, Bibliography, Appendix.
700 1 _aVasiliou Panagiotis
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942 _cDS
999 _c8678
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