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035 _a15278
020 _a71156739
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aInternational Marketing / Sixth Edition
250 _a6th
260 _bIrwin Mcgraw-Hill,
_c1987
300 _a844
505 0 _aAn Overview, The Cultural Environment of Global Marketing, International Marketing Management, Corporate Context of Marketing, The County Notebook - A Guide for Developing a Marketing Plan, Cases, Bibliography, Index.
520 _aAn Overview, The Cultural Environment of Global Marketing, International Marketing Management, Corporate Context of Marketing, The County Notebook - A Guide for Developing a Marketing Plan, Cases, Bibliography, Index.
700 1 _aCateora Philip R
_91173
700 1 _aGraham John L
_9752
942 _cBK
999 _c869
_d869