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035 _a15312
020 _a582414555
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aIntroduction to International Business / Modular Texts in Business and Economics
260 _bPrentice Hall,
_c2001
300 _a362
520 _aIntroduction to International Business is a concise, accessible introduction to the economic, functional, organizational and cultural characteristics that underpin production and trade in a globalized economy. Preface, Acknowledgements, Introduction to International Business, Internationalization Process, International Business: Theory and Practice, International Business: Institutions and Markets, The Political and Legal Environment, International Socio-Cultural Environment, International Ethical and Ecological Environment, International Economic and Technological Environment, International Strategic Issues, International Human Resource Management, International Marketing, International Accounting and Finance, International Operations Management and Logistics, Answers and Responses, Index.
700 1 _aBlack Geoff
_91208
700 1 _aRees Bronwen
_91209
700 1 _aWall Stuart
_91210
942 _cBK
999 _c902
_d902