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035 _a15313
020 _a198782136
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aInternational Business / Global Competition from a European Perspective
260 _bOxford University Press,
_c2000
300 _a492
520 _aThis text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. Preface, Acknowledgements, International Business Activities, The Nature of International Business, Multinational Enterprises, International Market Entry and Organizational Response, The International Environment, The Political and Economic and Legal Environment, Culture and Ethics in International Business, International Institutions and Global Issues, Integration Between Countries, The World's Major Trading Nations, The Emerging Economies, International Trade and Investment, International Trade and Payments, International Competitiveness, The European Union, The Single European Market, European Political and Economic Integration, The European Union and International Business, Transition in Eastern Europe, Privatization in Eastern Europe, Foreign Direct Investment in Eastern Europe, Doing Business in Eastern Europe, Glossary.
700 1 _aDalkiran Ertugal
_91211
700 1 _aElsey Ena
_91212
700 1 _aHarrison Andrew L
_91213
942 _cBK
999 _c903
_d903