000			01584cam a22002174a 4500
005			20250605163949.0
008			250528s ||||||||||||||||||||||||d
035			_a15315
020			_a30106494
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aGlobal Marketing
260			_bThe Dryden Press, _c1996
300			_a650
505	0		_aPreface, The Global Marketing Imperative, The Global Marketing Environment, The Cultural Environment, Politics and Laws, Economic and Financial Dimensions, Transitions in Global Marketing, Developing Global Readiness, Building the Knowledge Base, Globalization, Organization and Control, Market Entry, Glabal Expansion, Global Marketing Strategy, Global Product Management, Global Services Marketing, Managing Global Channel Relations, Global Logistics Management, Global Pricing Strategies, Global Promotional Strategies, The Future, Index.
520			_aPreface, The Global Marketing Imperative, The Global Marketing Environment, The Cultural Environment, Politics and Laws, Economic and Financial Dimensions, Transitions in Global Marketing, Developing Global Readiness, Building the Knowledge Base, Globalization, Organization and Control, Market Entry, Glabal Expansion, Global Marketing Strategy, Global Product Management, Global Services Marketing, Managing Global Channel Relations, Global Logistics Management, Global Pricing Strategies, Global Promotional Strategies, The Future, Index.
700	1		_aCzinkota Michael R _91215
700	1		_aRonkainen Iikka A _91216
942			_cBK
999			_c905 _d905