000			01392cam a22002174a 4500
005			20250605164405.0
008			250528s ||||||||||||||||||||||||d
035			_a24803
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aResearch Methods for Business Students / Fourth Edition
250			_a4th
300			_a630
520			_aThis fourth Edition of Research Methods for Business Students is a market-leading text which brings theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. The Nature of Business and Management Research and Structure of This Book, Formulating and Clarifying the Research Topic, Critically Reviewing the Literature, Understanding Research Philosophies and Approaches, Formulating the Research Design, Negotiating Access and Research Ethics, Selecting Samples, Using Secondary Data, Collecting Primary Data Through Observation, Collecting Primary Data Using Semi-Structured and In-Depth and Group Interviews, Collecting Primary Data Using Questionnaires, Analysing Quantitative Data, Analysing Quantitative Data, Writing and Presenting Your Project Report.
700	1		_aLewis Philip _9103
700	1		_aSaunders Mark _9104
700	1		_aThornhill Adrian _9105
942			_cBK
260			_bFinancial Times - Prentice Hall
999			_c9648 _d9648