000			01273cam a22002174a 4500
005			20250605164405.0
008			250528s ||||||||||||||||||||||||d
035			_a24804
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aResearch Methods for Business Students / Second Edition
250			_a2nd
300			_a480
520			_aThis text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. The Nature of Business and Management Research and How to Use This Book, Formulating and Clarifying the Research Topic, Critically Reviewing the Literature, Deciding on the Research Approach and Choosing a Research Strategy, Negotiating Access and Research Ethics, Selecting Samples, Using Secondary Data, Collecting Primary Data Through Observation, Collecting Primary Data Using Semi-Structured and In-Depth Interviews, Collecting Primary Data Using Questionnaires, Analysing Quantitative Data, Analysing Qualitative Data, Writing Your Project Report, Bibliography, Appendices, Index.
700	1		_aLewis Philip _9103
700	1		_aSaunders Mark _9104
700	1		_aThornhill Adrian _9105
942			_cBK
260			_bFinancial Times - Prentice Hall
999			_c9649 _d9649