000			00875cam a22001814a 4500
005			20250605163721.0
008			250528s ||||||||||||||||||||||||d
035			_a24915
020			_a9781422189887
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aOn Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review
260			_bHarvard Business Review Press, _c2013
300			_a216
520			_aRethinking Marketing, Branding in the Digital Age, Marketing Myopia, Marketing Malpractice, The Brand Report Card, The Female Economy, Customer Value Propositions in Business Markets, Getting Brand Communities Right, The One Number You Need to Grow, Ending the War Between Sales and Marketing, Index.
942			_cBK
999			_c9747 _d9747