000			01576nam a22002537a 4500
005			20250905124240.0
006			a|||||r|||||||||||
008			s2021 nyua bf 001 0 eng |
020			_a9781350079670
040			_aGR-AtMCL _beng
100			_aGrose, Virginia _4070 _910100
245	1	2	_aA practical guide to the fashion industry : _bconcept to customer / _cVirginia Grose.
246	3	0	_aConcept to customer
250			_a2 ed.
264		1	_aNew York : _bBloomsbury Publishing (UK), _c2021.
300			_a164 p.: _bill; _c23 cm
490	0		_aBasics fashion management
504			_aIncludes bibliographical references and index.
520			_aHighlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
650		0	_aFashion _99926
650		0	_aFashion merchandising _910101
942			_cBK
999			_c9930 _d9930