000			01341nam a22002657a 4500
005			20250916113300.0
006			a|||||r|||||||||||
008			s1989 ilua b 001 0 eng |
020			_a0256068135
040			_aGR-AtMCL _dGR-AtMCL _bgre _eAACR2
100			_aBoyd, Harper W. _4070 _910126
245	1	0	_aMarketing research : _btext and cases / _cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
250			_a7th ed.
260			_aHomewood, Ill. : _bIrwin, _c1989.
300			_a816 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_aMarketing Research: Text and Cases, 7th Edition" is a textbook that teaches the marketing research process, which involves defining a problem, developing a research plan, collecting and analyzing data, and interpreting the findings to solve business issues. The 7th edition incorporates changes from the previous edition, such as combining chapters on the marketing research process and the scientific method, shortening material on decision trees, and reorganizing the sequence of chapters on data collection methods.
650		0	_aMarketing research _910127
650		0	_aBusiness _99977
650		0	_aMarketing _99976
700			_aWestfall, Ralph L. _910128
700			_aStasch, Stanley F. _910129
942			_cBK
999			_c9941 _d9941